If I want to sell ice cream, I will invest in trees.”
Late Mr. Raghunandan Kamath, Founder, Naturals Ice Cream
This thought has long shaped how Naturals Ice Cream has included nature’s roots in every scoop.
For Naturals, the making of an ice cream always begins outdoors. With trees that carry fruit, with hands that harvest it, and with time that allows the flavours to develop on their own. The Tree to Treat film captures this journey in small, unassuming moments. Fruit being picked. Crates being moved. Ice cream being made, then served. Nothing rushed. Nothing overstated. And “Tree to Treat” is simply a way of describing this way of working.
A way of thinking that came first
Tree to Treat comes from the thinking of late Mr. Raghunandan Kamath, who founded Naturals Ice Cream. His approach was straightforward. Ice cream, to him, was first shaped by nature and only then by process. Fruit was not an input to be optimised. It was the starting point.
This belief influenced when fruit-based ice cream flavours were made and how they were handled. Some flavours appeared only in certain months. Others waited until the fruit was ready. That patience is visible in how Naturals still works today. Tree to Treat does not reinterpret this thinking. It presents it as it has existed all along.
Introduced on World Tree Day, Tree to Treat does not signal a new direction. It draws attention to something that has quietly guided decisions for decades.
From tree, through hands, to treat
At the centre of Tree to Treat is the idea that good ice cream begins at the source. Fruit leads the process. Seasons decide availability. Soil influences taste. Instead of working around these factors, Naturals Ice Cream allows them to guide each flavour.
From there, the journey is kept uncomplicated. Ingredients are handled with care, allowing their inherent taste and texture to carry through to the final scoop. In fact, for Naturals, organic ice cream is not about terminology or another buzzword. It is about attention. About knowing when to wait and when to act.
The people in between
Tree to Treat is also about the people who sit in between. Farmers who understand their land and crops, and customers who return for flavours they recognise and enjoy. It does not single anyone out, but reflects a shared effort, from start to finish. Through everyday actions, care and consistency, quietly building the familiarity that keeps people coming back.
Putting long-held ideas into words
Every flavour begins on a tree before it becomes a treat. It reflects values set early on and carried forward through everyday choices, season after season.
In a gist, Naturals’ Tree to Treat is not about doing more. It is about acknowledging how things have always been done.
CAUTION!