They say sabr ka phal meetha hota hai – the fruit of patience is sweet. And indeed, after eagerly waiting through the year, the sweet reward has finally arrived. Naturals Ice Cream’s Sitaphal Ice Cream (sitaphal meaning custard apple) is back in the freezers across all Naturals outlets, just in time to brighten up the monsoon blues. If the rainy season has you craving something indulgent and oh-so-cool, this seasonal ice cream is here to sweeten those grey, drizzly days.
Imagine raindrops tapping on your window, a cosy evening at home, and in your hand, a cup of decadent Sitaphal Ice Cream. One bite and you’re greeted with the lush, grainy texture of real custard apple pulp, a flavour that’s both refreshing and comforting on a damp day. Monsoon showers bring a refreshing coolness to the air, and pairing it with the cool, sweet scoop of Naturals’ custard apple ice cream is beautifully gratifying. It’s an experience that somehow fits perfectly with the rhythm of falling rain, soothing your senses with every spoonful.
A monsoon must-have delight
Just when the beloved summer Alphonso mangoes bid us farewell, Naturals swoops in with the season’s next star – Sitaphal ice cream – to delight our taste buds. Custard apple is a monsoon fruit, cherished for its creamy, grainy texture and fragrant sweetness. Besides, there’s something incredibly sumptuous about digging in a scoop of sitaphal as you listen to the pitter-patter outside. It’s like a sweet hug in a bowl, both soothing and satisfying to the soul. No wonder this flavour is on everyone’s monsoon to-eat list!
It starts with farm-fresh fruit. The custard apples that go into each batch are handpicked from the renowned Saswad region of Maharashtra, a place famous for high-quality sitaphal cultivation. These plump, green, bumpy fruits are bursting with inherent sweetness, and Naturals ensures only the ripest, tastiest ones make the cut. As a result, every scoop of this ice cream carries a burst of fruit flavour in every bite.
Real ingredients, real flavour
True to its name, Naturals keeps everything simple. Each batch of Sitaphal ice cream is prepared from just three primary ingredients:milk, sugar, and luscious sitaphals. That’s it! In fact, you’ll notice the difference from the very first spoonful: it tastes exactly like the fruit because it is the fruit, only colder and creamier. Naturals has a long-standing commitment to using unprocessed ingredients, so you can indulge guilt-free knowing your ice cream is really authentic. It’s a genuine tree to treat experience – from the orchards of Saswad to your cup, cone or bowl.
And oh, that texture! If you’ve ever eaten a custard apple, you know it’s a bit of a task with all those black seeds in each segment of flesh. Naturals has taken care of that little problem in the most innovative way. Fun fact: Mr. Raghunandan Srinivas Kamath, Natural’s founder, invented a special Sitaphal de-seeding machine to do the hard work of separating the custard apple seeds from the pulp. This custom machine – a brainchild of the founder of Naturals Ice Cream – makes it possible to process tons of the delicate sitaphal fruit efficiently. What used to be an intense manual labour of love (imagine deseeding thousands of custard apples by hand for each batch!) is now done with mechanical precision. The result? Every scoop is silky-smooth and seed-free, yet still filled with the grainy bits of real custard apples that make the experience delightful. It’s like enjoying the fruit without the hassle, delivered with plenty of love and innovation. No wonder Naturals calls it a true ‘labour of love’ – they go to great lengths to ensure we get to enjoy this flavour in its purest form.
A scoop for every mood (and everyone!)
One of the best things about Naturals Sitaphal Ice Cream is its universal appeal. Whether you’re a kid excitedly discovering this unique flavour for the first time, or an adult reminiscing about the sitaphal from your childhood, this ice cream has a way of bringing joy to all ages. It’s sweet but not too sweet, creamy yet refreshingly fruity, striking that perfect balance that makes you want to keep digging in. In short, it’s an ice cream everyone in the family can bond over.
Naturals also gives you plenty of ways to enjoy this seasonal delight. Of course, you can always walk into a Naturals outlet and relish a single scoop or double scoop in a cup or cone, letting the cool creamy goodness uplift your rainy day mood. But why stop there? If you’re in the mood to experiment, try a Sitaphal Milkshake – blend a few scoops with a splash of milk and you’ve got yourself a thick, heavenly milkshake that pairs perfectly with watching the rain by the window. For those who prefer to dig in at home under a warm blanket, Naturals offers convenient take-home packs online and in-stores. Grab a Mini Pack (300 g) for a solo treat, or a Family Pack (500 g) to share the love with everyone at home. The possibilities are endless.
Monsoon magic – limited time only!
Like the monsoon rains, this special flavour doesn’t last forever. Naturals Sitaphal Ice Cream is a seasonal affair, available only for a limited period each year. Typically, it makes its grand return as the first showers of monsoon hit, and it sticks around just about until winter chills set in, roughly 183 days of sitaphal bliss before it goes back into hibernation until the next monsoon. What does that mean for you? It means now is the time to relish it! Don’t procrastinate on this one, because once it’s gone, you’ll have to exercise that patience again until next year (sigh).
Head over to your nearest Naturals Ice Cream outlet (or even order online, snuggled on your couch) and treat yourself to the original sitaphal ice cream that everyone raves about. Enjoy the rain, enjoy the ice cream, and remember, sabr ka phal indeed meetha hota hai especially when that phal is a scoop of Naturals Sitaphal Ice Cream.
CAUTION!