What started out as a small store in Juhu, today, has become the definition of Mumbai's delectable taste for desserts. A mixture of passion, creativity and determination is what it took to turn Natural Ice Cream into a success story. But like most successful businesses, success did not happen over night. The journey of R S. Kamath, founder of Natural Ice Cream, was long and accounts to a quarter of a century.
The journey started in his younger years, while assisting his father, a fruit dealer, when he got his expertise in fruits. Later on, while working with his brother who ran a chain of eateries and served ice cream, he learnt all about ice cream. This powerful combination lead to the creation of Natural Ice Cream. However, like most journeys, there are always hurdles to cross. One such hurdle was the equipment used to make the ice cream. Because of its manual use in nature, it became quite a task to increase the production capacity and keep up with the rising demand. So Mr R S. Kamath invented a machine that could produce more ice cream using the same method. In the process he also invented a machine that could de-seed fruits in a very short time.
So what is so unique about our brand that people keep coming back for more every time? For starters, Natural Ice Cream is deeply rooted in tradition and uses traditional methods to make ice cream. All the ingredients we use are almost completely natural and are sourced from India. We do not use any preservatives, stabilisers and artificial colours or chemicals, which is why our ice cream is delicious and wholesome. The ice cream contains less air which makes it rich and creamy.
With 25 years of being in the business, 70 outlets across the country and the recently launched state-of the-art factory in Mumbai, Natural Ice Cream is still raring to go places. And it is the rare combination of traditional methods and modern technology that will take us there.